Creative direction and editorial photography for brands who want work that feels considered - and works.

This isn’t just content.

It’s creative direction with a camera in hand.

Modern branding portrait of confident woman in black blazer sitting on neutral couch, flipping hair with one hand and holding sunglasses in the other — minimalist editorial-style photography by Jemma Darling

You’re not here for cookie-cutter visuals.

You’re here for brand imagery that tells your story, owns your niche & looks damn good doing it.

Ways We Can Work Together

My approach blends creative direction and photography into one process - shaping not just what we create, but how your brand feels when someone encounters it.

We explore the energy you want to hold, the story you want to tell, and the places your imagery needs to live. From there, everything is crafted with rhythm and intention: the hero moments, the quiet portraits, the tactile product details - each one supporting the next.

Some projects become full brand stories - campaign imagery with clarity and depth.

Some are portrait-led - founders, teams, the people who give your brand its heartbeat.

And often, it’s the subtler narratives: the curve of a product, the way hands move, the textures that anchor your identity in something real.

Together, these visuals form the world your audience steps into.

Considered. Cohesive. Quietly confident.

And unmistakably you.

What They’re Saying

(When I’m Not in the Room)

  • Jacqueline Mitchell

    I first met Jemma after she booked my photography studio several times, and I was instantly impressed by her work. Her style is professional yet effortlessly cool, capturing each client with incredible diversity and ease. When I later had the chance to be in front of her lens myself, the experience was nothing short of exceptional. She made me feel so comfortable and at ease, which is no small feat! As a fellow photographer with over 10 years in the industry, I truly cannot recommend her services highly enough. Jemma is an artist!

    Thank you Jemma!

  • Shellie Robinson

    Jemma is truely one of a kind - an amazing professional, creative & beautiful soul all wrapped up into one! I cannot recommend Jemma’s services enough. Prior to my first photoshoot with Jemma, I was extremely nervous. Jemma’s brilliant organisation skills & kind nature however put me instantly at ease. Once we got started on the actual shoot, Jemma gave such clear instructions to guide me through the shoot, brought an amazing energy, set the tone with old school music & then proceeded to produce the most incredible imagery!

    I highly recommend booking Jemma for your own personal branding photoshoot imagery. I honestly cannot wait until I get the chance to work with her again! Jemma definitely knows how to create magic!

  • Samara Paula

    Jemma is an insanely talented photographer with a gift for capturing your most authentic you. I've worked with her across multiple client projects, personal shoots, and my own business branding imagery - and the results are consistently perfection.

    Her approach behind the lens is playful and natural, creating such a comfortable environment during sessions that you can't help but feel at ease.

    Her ability to take creative concepts and make them her own, while still honouring your vision is everything! She brings fresh ideas that elevate every shoot, adding elements you might never have thought of but that work beautifully.

    Working with Jemma is easily one of the best investment you could make. Her talent combined with her wonderful personality makes every session a joy.

    Highly recommend!

  • David McCredie

    Jemma is simply incredible. Has an eye for detail and getting the best out of a shoot. She makes you feel at ease when in front of the camera and so happy with all the shoots we’ve done together! Highly recommend!!

  • Grace Ella

    Jemma did my first branding shoot and to say i was impressed with the imagery she produced is an understatement. She listed to exactly what i envisioned and made me feel so comfortable and confident in front of the camera. Not only is she your hype queen, she makes it feel like an easy and seamless process that you can actually enjoy - regardless of whether you’re use to being in front of the camera or not. Jemmas eye and creativity is unmatched and i’d recommend her in this life and the next 🫶

  • Franziska Muelbe

    When I came across Jemma on Instagram, I instantly fell in love with her work and knew she was the photographer I wanted to create my brand shots. Her passion for her craft shines through in every detail, and her calm, relaxed, and fun approach instantly put me at ease. She went above and beyond to make the experience not only enjoyable but truly memorable, ensuring the photos perfectly captured my vision. With her encouragement and thoughtful guidance, she delivered images that are everything I hoped for and more. I couldn’t recommend Jemma enough to anyone looking for a talented, passionate, and dedicated photographer. Thank you, Jemma, for making this such an incredible experience!

  • Ethology

    Jemma is just so skilled; her aesthetic eye is totally on point. I am thrilled with the finished products and highly recommend Jemma to anyone looking to enhance their brand! Jemma was so friendly and easy to work with too and we will definitely be working with her again.

YOUR BRAND’S NEXT ERA STARTS HERE

If this feels like your world, I’d love to create with you.

A person lying on the floor with only their legs visible, reflecting in a mirror. There are cameras and photography equipment on the ground, with a woman sitting in the foreground, reading a book.